Messaging to Reach Consumers Unexpectedly
During COVID the number of take out orders were up and the numbers of times people were out and about were down. We developed a targeted campaign to test ads in custom fortune cookies reaching those in NYC in specifics regions where products could be purchased at their local stores.
Targeted Print Ads? Yes, that’s a thing.
Print can still be part of the media mix. It's about finding the mediums that are right for your consumer and that align with marketing objectives. We have run geographically targeted print ads based on and consumer persona in national publications such as Martha Stewart's Living, Real Simple, Boston Globe, and more.
Ara is always really diligent and on top of what needs to happen for her clients to be successful and that’s hugely appreciated. It’s not just that I trust her to make good decisions for my business, but I also trust that she’ll get the work done. She holds herself accountable in a way that’s beyond what my expectations would probably have been. She tends to do more than what I’m expecting on a regular basis and it’s because of that over the last 6 years we’ve built that trust, so I don’t have to micromanage anything. I can say here’s what we’re doing and she can run with it. And that’s proven to be pretty successful. Being curious and really being invested in the constantly changing media-buying space is hugely important. And it’s certainly an area that anytime I’ve got questions, I can bounce ideas off her and she’s always a few steps ahead.David Tyler, VP, Sales & Marketing, Pompanoosuc Mills
As director of a small marketing department, I’m asked to wear many hats—too many! So, finding trustworthy resources that add value to our business is imperative to our success. When I first approached Ara and her team about the possibility of working together, I knew right away that I would be able to hand over minimal information and get the expert guidance and outcomes I needed. Ara is a true creative problem-solver willing to go the extra mile to develop effective solutions. She genuinely cares about her work, her clients’ vision, and their ultimate success. No matter the task, she tackles it with enthusiasm and expertise, instilling confidence in me that I can “set it and forget it.”Cassie Killen Garcia, Director of Marketing, Blue Sky eLearn
Ara’s an incredible partner who works with integrity and accepts the challenges of working with growing smaller businesses. That was really the key difference. I wasn’t being sold a media package or a media platform. I was being sold a media partnership and that’s what we need. She is a wonderful blend of expertise and humility.Leigh Samuels, Director of Marketing, Caledonia Spirits