Paul Kaza Associates
marketing communications
How’s it look?
It looks like it should.
Translation: the “look” of a website, an ad, a visual identity system, or any other marketing communications avenue should do two things:
- Produce a response
- Build brand equity
(Note: This goes for how it “sounds” as well, if the medium is purely auditory. But that medium better bring “pictures” to mind also. “Pictures” and words that sell—and build the brand.)
