Portfolio

Strategic Branding

case study: Winooski Falls

Keen’s Crossing Logo

The development team of HallKeen and The Braverman LLC had a vision to make the Winooski Falls neighborhood—just across the river from Burlington—the new paradigm in urban living in Vermont. One of the key residences in this new neighborhood is Keen’s Crossing, a mixed-use apartment community with thoughtful architecture and a wide variety of floor plans.

case study: Warrren County, NY Tourism

Lake George Area Logo

The Board of Supervisors of Warren County, New York chose Paul Kaza Associates to undertake a brand new marketing effort fueled by a 4% Occupancy Tax. Key to the strategic framework will be the introduction of year round marketing for this resort area which has been known primarily as a summer destination.

case study: Hallam/ICS

Hallam-ICS Logo

PKA was brought into this engineering services and integrated control systems company to help it re-brand in the midst of a steep decline in the industry as a whole. Utilizing internal and external perception “scans,” PKA brought about a powerful leveraging of each of the two divisions while “marrying” them in the eyes of current and potential customers.

case study: Autumn Harp

Autumn Harp Logo

Autumn Harp is a private label manufacturer of anhydrous cosmetics and personal care products. Their clients range from Avon and Clinique to Chap Stick and Estee Lauder.