Autumn Harp
Autumn Harp is a private label manufacturer of anhydrous cosmetics and personal care products. Their clients range from Avon and Clinique to Chap Stick and Estee Lauder.
Autumn Harp recently came under new ownership, and awarded PKA with a strategic branding project that would help define a new direction for the company.
Brand Research
PKA gathered perceptions both internally within Autumn Harp and externally with customers and prospects. The study revealed a very clear picture of the Autumn Harp brand promise and the true position of the company in their crowded marketplace.
The Agency analyzed the returns, identified the true attributes of the Autumn Harp brand, and presented two alternative market positions for Autumn Harp that would resonate with their markets. One was a safe approach, the other was a bold, cutting edge position. The company chose the latter.
The new brand position had a galvanizing effect on Autumn Harp’s leadership team, essentially providing a common vision of the company that all could work towards. As a result of our successful brand work, Paul Kaza Associates was awarded the projects to develop Autumn Harp’s website and their corporate brochure without competition.
Results
A new website and capabilities brochure emphasizing Autumn Harp’s brand promise of “a perfect blend of beauty and business.”
Paul Kaza Associates has an ongoing relationship with Autumn Harp.
