Despite increasing clutter and competition from other media, TV is usually the best way to convey a highly sensory brand - like the two selections included here.
Warren County, New York Winter Campaign
Warren County is probably best known for its great summertime activities. But it has exceptional wintertime recreation, too—and PKA’s inaugural assignment was to create a message to drive that point home. With this compelling delivery of wintertime activity images and the special smile of small children, teens, and adults, Warren County will soon become synonymous with winter, as well.
Cabot Ingredients
Little Cabot Creamery found itself in a battle with Kraft's monolithic Cracker Barrel for control of Boston's sharp cheddar category. Cabot's secret weapon? A natural aging process that consistently results in a product superior to any other cheddar. PKA created this spot that promotes the importance of natural aging and the enduring appeal of cows.
