The Alpine Shop
Banned since 1978, most people consider lead to be yesterday’s issue. Sadly, it’s not. More than 100 kids in Vermont develop life-long health complications, including brain damage, from lead poisoning each year. The Vermont Housing & Conservation Board asked PKA create a hard hitting campaign to bring the issue back. Our solutions used a gritty look and feel and hard hitting headlines to underscore the urgency of the message. The advertising campaign recently garnered a national award from Creativity.
